In the words of the people who wear our work.

Jeff was able to get me in for a same-day walk-in for a tattoo I wanted to surprise my fiancé with before our wedding. He responded very quickly and was very accommodating. The staff were all very welcoming and the price was perfect for the work I had done. Would recommend to everyone.

Artist · Jeff

Jeff P is an amazing artist, and highly tuned into his customers' needs and feelings! He did outstanding work on my tribute piece to cover up lesser work done elsewhere. I wouldn't trust or want anyone else.

Artist · Jeff

Had an absolutely awesome experience with Bri! Definitely will be coming back, and recommending her to everyone I know. Could not be more appreciative. 11/10.

Artist · Bri

Unbelievable artists, amazing creativity, and incredible realism! Each artist brings their own individual creativity and they are worth every dollar spent. Very professional and honest about what works and what won't — and that's what drives them to the top of the tattoo ladder. Not only in Wisconsin, but on a national level!

Tyler was my artist. He did a great job, was a pleasure to talk with and very professional. Would definitely go back! New Life Ink was a very clean and safe environment.

Artist · Tyler

Overall atmosphere was awesome and the people were very nice to talk to. Luke, who did my tattoo, paid great attention to detail. I also have a medical condition and he was very conscientious to make sure I was okay. Definitely would go back!

Artist · Luke

Great atmosphere, artists were super friendly, constantly making sure the tattoo looked good and that you were okay. And the tattoo looks amazing. Definitely recommend this place.

We had such a great experience here! My daughter got her cartilage pierced and the whole process was amazing. The piercer was incredibly knowledgeable, friendly, and made her feel completely comfortable. He explained everything thoroughly, including aftercare. She said it was virtually pain-free and absolutely loves how it turned out. Highly recommend!

Teagan Wolf did amazing work — took a concept I had for a long time and made a piece of art, after I was left ghosted by another shop. He listened to what I wanted and my concerns and made it all work. Didn’t even call me crazy when I wanted a sleeve for my first tattoo. Fun, relaxed atmosphere with good conversation.

Artist · Teagan

Absolutely love my new tattoo and my artist, Bri! Super professional, chill atmosphere. Bri worked with my idea and made it absolutely gorgeous with her knowledge of placement and sizing. Lines and shading are perfect!

Artist · Bri

I requested Bri because she had similar styles posted online. She offered a consultation first, since this was my first tattoo. We discussed the design, she offered suggestions which I took, and scheduled it for the following week. She was communicative and easy to work with, and gave good aftercare instructions. The whole studio felt very clean. I love how it turned out!

Artist · Bri

I had an absolutely amazing appointment with Bri! She listened to everything I was wanting and executed it flawlessly. I will definitely be back. She was so easy to work with and talk to for my whole session.

Artist · Bri

They are just the sweetest people — so understanding and helpful. Luke is an amazing artist and super fun! He definitely helped calm my nerves before my first tattoo. It’s so beautiful and I could never ask for it to be better. Will be coming back to Luke and New Life for life. Definitely worth it.

Artist · Luke

Bri did an amazing job! This was my first tattoo and I’m so happy with the outcome. She was so patient with me and good at putting my idea together. She made me feel comfortable and worked very quickly. The studio was so clean and quiet — I was so impressed.

Artist · Bri

My best friend and I got tattoos together and everything was great. Tyler was very nice and did great work — we’ll definitely go back. Everyone seemed super nice and it’s very clean. He made sure I was comfortable throughout. Thank you, Tyler!

Artist · Tyler