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5.0 rating · 850+ reviews

Custom Tattoo Studio • Wausau, Wisconsin

Where timeless art begins a new life.

New Life Ink pairs serious craftsmanship with a welcoming, down-to-earth studio experience. Meet the artists, explore real work and start a tattoo that feels entirely your own.

Not sure who to book? Tell us your idea and we'll help point you in the right direction.

Custom tattoo work by Jeff Poehls
  • 0.0
    Google rating
  • 0+
    Client reviews
  • 0+
    Years in Wausau
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    Custom, artist-led work

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Portfolio

The work speaks first.

Explore each artist's portfolio as a set. Open a gallery to browse every piece full-screen — real work, attributed to the artist who created it.

Explore the Gallery

The Artists

Every artist has a language. Find the one that speaks yours.

No rankings, no “best artist” hierarchy — just distinct hands and styles. Explore who they are and how they work.

Luke Pagel, Apprentice Artist at New Life Ink

Luke Pagel

Apprentice Artist

Ask about availability
  • Traditional
Request Luke Pagel
Bri, Piercer & Tattoo Apprentice at New Life Ink
Work by Bri
Work by Bri
Work by Bri

Bri

Piercer & Tattoo Apprentice

Ask about availability
  • Dot Work
  • Ornamental
  • Blackwork
Request Bri

Not sure who to book? Let us help match you.

Help Me Choose

How We Work

Serious craft. Human experience.

01

Listen first

We start by understanding the idea, placement, meaning and expectations behind your tattoo.

02

Design with intention

We pair the concept with the right artist and a composition that fits your body and vision.

03

Tattoo with focus

Professional preparation, clear communication and careful, unhurried execution.

04

Support the healing

Owner-approved aftercare guidance and a clear path to reach us with questions.

Jeff Poehls at work
Tegan Wolf at work
Tyler Wolf at work

The Studio

World-class seriousness without the cold shoulder.

A great tattoo experience should feel exciting — not intimidating. New Life Ink is built around honest conversation, individual style and a studio where people can relax, ask questions and be themselves.

Every artist here brings a distinct hand and specialty, so the work stays personal from the first sketch to the final line.

Meet the artists

First Tattoo?

Planning your first tattoo? We'll make the process clear.

No pressure and no jargon — just a calm, practical walk-through so you know exactly what to expect.

  • What to bring

    A valid photo ID and any reference images or notes for your idea.

  • How to prepare

    Rest, eat beforehand and wear comfortable clothing for your placement.

  • How matching works

    We connect your concept and style with the right artist on our team.

  • After you inquire

    We follow up to talk details — an inquiry is not a confirmed appointment.

In Their Words

Trusted by the people who wear our work.

Read Google Reviews
5.0

Rated 5.0 across 850+ verified Google reviews.

Read reviews on Google
  • Alexis Ladick

    Google review · 3 weeks ago

    Jeff was able to get me in for a same-day walk-in for a tattoo I wanted to surprise my fiancé with before our wedding. He responded very quickly and was very accommodating. The staff were all very welcoming and the price was perfect for the work I had done. Would recommend to everyone.

    Artist · Jeff

  • Teresa Nowicki-Wroblewski

    Google review · 1 month ago

    Jeff P is an amazing artist, and highly tuned into his customers' needs and feelings! He did outstanding work on my tribute piece to cover up lesser work done elsewhere. I wouldn't trust or want anyone else.

    Artist · Jeff

  • Grayson Geer

    Google review · 1 month ago

    Had an absolutely awesome experience with Bri! Definitely will be coming back, and recommending her to everyone I know. Could not be more appreciative. 11/10.

    Artist · Bri

  • Kara Jackson

    Google review · 2 months ago

    Unbelievable artists, amazing creativity, and incredible realism! Each artist brings their own individual creativity and they are worth every dollar spent. Very professional and honest about what works and what won't — and that's what drives them to the top of the tattoo ladder. Not only in Wisconsin, but on a national level!
  • Justin Braathen

    Local Guide · 2 months ago

    Tyler was my artist. He did a great job, was a pleasure to talk with and very professional. Would definitely go back! New Life Ink was a very clean and safe environment.

    Artist · Tyler

  • Billie Hoffman

    Google review · 3 months ago

    Overall atmosphere was awesome and the people were very nice to talk to. Luke, who did my tattoo, paid great attention to detail. I also have a medical condition and he was very conscientious to make sure I was okay. Definitely would go back!

    Artist · Luke

Visit The Studio

Find us in Wausau.

Address
935 S 17th Ave, Wausau, WI 54401
Hours
  • Monday9:00 AM – 6:00 PM
  • Tuesday9:00 AM – 6:00 PM
  • Wednesday9:00 AM – 6:00 PM
  • Thursday9:00 AM – 6:00 PM
  • Friday9:00 AM – 6:00 PM
  • Saturday9:00 AM – 6:00 PM
  • SundayClosed

Start Here

Your idea deserves the right artist.

Share what you're imagining. Choose an artist — or ask us to help make the match.

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